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Three objectives for packaging strategies
1) Better integration with a product and marketing strategies
Packaging viewed as an integrated part of a product and marketing strategies can result in dramatic efficiencies. Examples of this include packaging which incorporate user instructions, or artwork used elsewhere for marketing collateral (eg press releases).
2) Looking for improvements to the whole
Finding the right packaging solution is not an end, it is a process. Many companies operate by creating packaging solutions for each product as a stand alone project rather than as a coordinated strategy. Building the right framework can result in the reduction of costs from design time through to freight.
3) Design to succeed
Packaging design needs to address marketing needs, budgetary realities, production time while being mechanically robust enough to do the job. With a design strategy in place that specifically addresses each discipline - the solution's performance can dramatically improve. Better still, those improvements are no longer made in isolation, they can offer the possibility of incremental improvements to the entire product base.
Gantt NZ Limited offers consultation, packaging design services and turn key solutions. Contact us to discuss your packaging objectives and requirements.
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