Gantt NZ Limited - Advertising

Advertising

Three objectives for advertising strategies and solutions

1) Say something worthwhile
Before you advertise, make sure you have something worthwhile to say and are aware of the likely responses. What you say is critical to the type of response you generate. Get it wrong and the result could be an influx of time wasters and 'tyre kickers'...

2) One plus one is more than two
Advertising placed in conjunction with other activities like press releases is more effective than advertising which is run in isolation. Every time.

3) Prior planning prevents poor performance
A media calendar forms the base of most sound advertising plans and keeps the budget under control. Good planning allows: time for copywriting and graphic design; the use of templates that reduce direct and indirect costs; and incremental improvements over time.

Gantt NZ Limited offers significant experience in the creation and implementation of advertising strategies and solutions. Contact us to discuss your objectives and requirements.

Gantt NZ Limited, PO Box 303 407, North Harbour, Auckland 1330.
Phone: 0-9-482 2180, Email info@gantt.co.nz .